Sales of beard care products, such as beard oils, have risen by 226% in the last three years and are now worth almost £5 million (€5.68 million) to UK stores, big data and predictive analytics firm IRI has said.
The rise in sales [52w/e 19 May 2018] has seen over £1 million per year added to retailers' bottom line over the three years.
IRI data found that while beard care is up both in value and volume, sales of disposable razors are down. Although 50% of sales in the category are still from disposable razors, the segment is in decline, down 9% in value sales, having seen a decline of £5 million in recent years.
