Cosmetics giant Beiersdorf has launched a major advertising effort in Paris’s Metro system to promote its new range of makeup-removal products in France.
The advertising for the Nivea Creme Care brand appears on trains of the third line of the Paris metro, and covers the advertising space of the Opéra station.
On 25 June, free samples of the brand will be given to commuters, while stalls in shopping centres have been erected to advertise the French launch of the products.
Furthermore, a TV advert has begun running on French television, and will continue to do so until 10 July to help establish a foothold for the products in France’s cosmetics sector.
© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Peter Donnelly. To subscribe to ESM: The European Supermarket Magazine, click here.