Beiersdorf: latest retail news and insights | ESM Magazine

Beiersdorf To Invest €170m In New European Hub

Nivea-maker Beiersdorf has announced plans to invest €170 million in a new state-of-the-art hub for the European market in Leipzig. It will invest...

The Beiersdorf NX NIVEA Accelerator Expands To China

Beiersdorf is expanding its NX NIVEA Accelerator to Shanghai, China, and has selected five startups for the first batch. In June 2019, NX...

Beiersdorf Invests In Personalised Skin Care Start-Up

Beiersdorf is investing in a start-up with Belgian co-investor 9.5 Ventures to launch a new personalised skin care brand, Routinely. The company wi...

Beiersdorf CEO Stefan De Loecker Steps Down, Sales Up 6.3%

Nivea-maker Beiersdorf has announced that its chief executive officer Stefan De Loecker (pictured) has decided to step down and will leave the company on 3...

Beiersdorf Q1 Organic Growth Boosted By Tesa Adhesives Demand

Nivea maker Beiersdorf has reported consensus-beating organic sales growth of 6.3% for the first quarter, driven by demand for adhesives in the electronics...

Beiersdorf Launches Personalised Skin Care Brand O.W.N

German consumer goods firm Beiersdorf has launched a new skincare brand O.W.N that offers personalised skincare solutions. The new brand is being launch...