Beiersdorf: latest retail news and insights | ESM Magazine

Beiersdorf Acquires 'Stop The Water While Using Me!' Brand

Beiersdorf has announced the acquisition of German natural cosmetics line Stop The Water While Using Me!, effective immediately. The comp...

Nivea-Maker Beiersdorf Optimistic For 2020 Despite Slowdown

German consumer goods firm Beiersdorf has said it is "cautiously optimistic" for 2020, despite reporting another quarter of slowing sales gr...

Beiersdorf Names Publicis Its 'Transformation Partner' For Nivea

Beiersdorf has chosen Publicis Groupe as its global agency and marketing transformation partner for Nivea, effective January 2020. A new bespoke agency,...

Nivea Maker Beiersdorf Sees Sales Slow In Third Quarter

German consumer goods firm Beiersdorf reported slower sales growth in its third quarter, citing a "challenging and very competitive market environment...

Nivea-Maker Beiersdorf Launches Brand For Tattooed Skin

German consumer goods firm Beiersdorf is launching its first new brand for more than 30 years - a line of body creams specially for tattooed skin - as it s...

Beiersdorf Completes Acquisition Of Sun Care Brand, Coppertone

Consumer goods firm Beiersdorf has announced that it has completed the acquisition of American sun care brand Coppertone from Bayer. The acquisition wil...

Savoury Spreads, Beverages Boost Atlantic Grupa Results

Croatia-based food producer and distributor Atlantic Grupa recorded sales of HRK 2.57 billion (€348.1 million) in the first half of 2019, reporting 3....

Nivea Growth Slows But Beiersdorf Confirms 2019 Outlook

German consumer goods firm Beiersdorf reported slowing sales growth for its Nivea skin care brand in the second quarter on Tuesday, although it confirmed i...