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Bel Group Renews Partnership With WWF For Sustainable Dairy Farming

By Dayeeta Das
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Bel Group, the maker of Babybel cheese, has announced that it has renewed its partnership with WWF France for a period of three years.

The partnership will enable the organisations to continue their efforts in implementing concrete solutions that foster sustainable dairy farming and raise consumer awareness.

The collaboration between Bel Group and WWF France dates back to 2012.

'Responsible Industry'

"Bel and WWF France have collaborated for six years now with the shared goal of comprehending and limiting dairy farming’s environmental impacts and fostering a more responsible industry," said Arnaud Gauffier, acting co-director of programmes at WWF France.

"Building on our collaboration and the concrete actions already taken, we intend to continue and develop this joint initiative," Gauffier added.


New Focus Areas

As a part of the partnership, Bel and WWF France have identified new focus areas to address challenges faced by the dairy industry.

These include the implementation of the Global Sustainable Upstream Dairy Charter in all 10 of Bel’s dairy supply basins around the world, and the 'Farming for the Future' programme.

The charter sets out numerical targets in six strategic areas including pasture grazing, and sustainable and local animal feed.

Sustainable Growth Model

The charter will also provide guidelines to help in building a sustainable growth model for the 2,650 dairy farmers who work with Bel.


The 'Farming for the Future' programme will identify existing innovative practices used by participating farmers that are well suited to local situations and can be implemented elsewhere.

Another focus area for WWF and Bel Group will be to provide technical support to projects within the group’s dairy supply basins.

Both organisations will also draw up a policy to preserve forests and natural ecosystems, and set concrete targets to implement the same.

© 2019 European Supermarket Magazine – your source for the latest retail news. Article by Dayeeta Das. Click subscribe to sign up to ESM: The European Supermarket Magazine.

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