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Branded Food Products See Record Growth in Portugal

Published on Oct 12 2015 4:18 PM in A-Brands tagged: Trending Posts / Portugal / Nielsen

Branded Food Products See Record Growth in Portugal

FMCG sales in Portugal grew by 2.5% in the period between August 10 and September 6, according to Nielsen’s latest Scantrends study.

Branded products saw a 4.9% growth over the same period, while sales of private label products fell by 2.3%.

Branded food products reached "maximum levels" with 5.5% growth in the reference period, while private label food products fell 2%.

Sales of drinks were up 4% over the same period in 2014, with branded products repeating the growth trend (6.4%) and private label brands seeing a 7.3% decrease in sales.

Traditional retail stores recorded the highest growth (4.1% y/y), followed by the large supermarkets (1.7% y/y).

However, small supermarkets remain the leading distribution channel, corresponding to 34.9% of sales. Big supermarkets were second with 31%, followed by hypermarkets with 25.8%.

Overall, private label products currently account for 32.4% of sales in Portugal.

© 2015 European Supermarket Magazine – your source for the latest retail news. Article by Branislav Pekic. To subscribe to ESM: The European Supermarket Magazine, click here.

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