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Britvic Annual Profit Dives 31% On French Market Weakness

Published on Nov 27 2019 8:20 AM in A-Brands tagged: Featured Post / France / Drinks / Fruit Shoot / Britvic / Tango / J2O

Britvic Annual Profit Dives 31% On French Market Weakness

Britvic Plc has posted a 31% drop in its annual profit after tax, as the British soft drink company grappled with a new law in France and wrote down the value of some assets in the country.

The company, whose brands include Tango, J2O, Fruit Shoot and Teisseire, said its profit after tax dropped to £80.9 million (€94.4 million) for the year ended Sept. 30 from £117.1 million last year, as the company booked a revaluation charge in France.

Private Label Business

In November, Britvic announced the sale of its French private label juice business, largely responsible for its underwhelming performance in France, as well as three manufacturing sites and its Fruité brand.

Britvic's performance in France, where it has historically underperformed, was also dented by the introduction of the EGalim law.

The law was put in place to rebalance commercial relationships between smaller suppliers and retailers by regulating both promotional activity and margins.

'Challenging Year'

"It has been a challenging year in France, with performance particularly disappointing in the second half of the year, as both the private label and branded business performed below expectations," Britvic said, adding that the introduction of the law had a "major impact".

Adjusted operating earnings, however, rose 4.4% to 214.1 million pounds, lifted by sales of Britvic's low sugar and fruit-based beverages.

The company, which competes with A.G.Barr Plc and Fevertree Drinks Plc, has made a shift towards healthier alternatives after Britain in 2018 levied a tax to curb sugar levels in beverages in an attempt to fight obesity.

British Prime Minister Boris Johnson had earlier pledged to review salt and sugar taxes, but with the December election swiftly approaching, a potential Labour Party government could bring some uncertainty.

News by Reuters, edited by ESM. Click subscribe to sign up to ESM: European Supermarket Magazine.

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