British soft drinks maker Britvic has announced that it has completed the sale of some of its juice manufacturing assets in France to Refresco.
The transaction includes three juice manufacturing sites, related private label juice business and the Fruité brand.
In July of this year, the French Competition Authority approved the deal, which was announced in November 2019.
'Long-Term Partnership Arrangement'
Britvic will retain the ownership of the Pressade and Fruit Shoot brands, which will be manufactured by Refresco as part of a long-term partnership arrangement.
The deal excludes the Teisseire and Moulin De Valdonne brands, as well as the private label syrups business, which are all manufactured at the company’s production site in Crolles in southeastern France.
The deal is in line with the company’s strategic priority to improve operating margins in the Western European markets while focussing on growing its soft drinks portfolio of local favourites and global premium brands.
© 2020 European Supermarket Magazine – your source for the latest retail news. Article by Dayeeta Das. Click subscribe to sign up to ESM: European Supermarket Magazine.