DE4CC0DE-5FC3-4494-BCBF-4D50B00366B5

Carrefour Ditches Letters From Social Media Account To Support Blood Drive

By Steve Wynne-Jones
Share this article
Carrefour Ditches Letters From Social Media Account To Support Blood Drive

If you've logged on to Carrefour France's Twitter account recently, you might be in for a surprise.

The retailer has ditched the 'a' and 'o' from its Twitter handle – it is now known as 'C_rref_our' – in order to pledge its support for the Etablissement Français du Sang (EFS), the French blood donation service.

For the third year in a row now, EFS has called on businesses and individuals to drop the A, B and O from their titles to draw attention to the three 'most important letters in blood donation', the group said.

The #MisisngType campaign aims, which this year runs from January 6 to 18, seeks to draw attention to the importance of giving blood – according to EFS, some 10,000 donations are needed every day in order to meet demand across France's hospital network.

ADVERTISEMENT

© 2020 European Supermarket Magazine – your source for the latest retail news. Article by Stephen Wynne-Jones. Click subscribe to sign up to ESM: European Supermarket Magazine.

Get the week's top grocery retail news

The most important stories from European grocery retail direct to your inbox every Thursday

Processing your request...

Thanks! please check your email to confirm your subscription.

By signing up you are agreeing to our terms & conditions and privacy policy. You can unsubscribe at any time.