Why CBD Is Creating A 'Buzz' In The World Of Food And Drink
When even consumer goods giant Unilever gets aboard the CBD bandwagon, you know the cannabis-based ingredient has hit the big time.
The Anglo-Dutch conglomerate’s Ben & Jerry’s ice-cream brand recently announced plans to release a CBD-infused flavour as soon as the non-psychoactive ingredient, also known as cannabidiol, becomes legal in the US.
“We’re doing this for our fans,” said Ben & Jerry’s CEO, Matthew McCarthy.
“We’ve listened and brought them everything from non-dairy indulgences to on-the-go portions with our pint slices. We aspire to love our fans more than they love us, and we want to give them what they’re looking for, in a Ben & Jerry’s way,” McCarthy added.
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