Get the app today! Download iPhone App Download Android App

Why CBD Is Creating A 'Buzz' In The World Of Food And Drink

Published on Jun 19 2019 10:19 AM in A-Brands tagged: Featured Post / Unilever / Ben & Jerry’s / Paywall / CBD / Cannabidiol

Why CBD Is Creating A 'Buzz' In The World Of Food And Drink

When even consumer goods giant Unilever gets aboard the CBD bandwagon, you know the cannabis-based ingredient has hit the big time.

The Anglo-Dutch conglomerate’s Ben & Jerry’s ice-cream brand recently announced plans to release a CBD-infused flavour as soon as the non-psychoactive ingredient, also known as cannabidiol, becomes legal in the US.

“We’re doing this for our fans,” said Ben & Jerry’s CEO, Matthew McCarthy.

“We’ve listened and brought them everything from non-dairy indulgences to on-the-go portions with our pint slices. We aspire to love our fans more than they love us, and we want to give them what they’re looking for, in a Ben & Jerry’s way,” McCarthy added.

please subscribe or sign in to continue reading

image description

Try European Supermarket Magazine PREMIUM – 30 Day FREE Trial.

A trial subscription gives unrestricted access to all premium site content, app content, weekly email content and European Supermarket Magazine digital edition for a full 30 days. Try it now!

Share on Facebook Share on Twitter Share on LinkedIn Share via Email