Get the app today! Download iPhone App Download Android App

Coca-Cola Acquires Stake In BodyArmor Sports Drink

Published on Aug 14 2018 1:50 PM in A-Brands tagged: Featured Post / Coca-Cola / Paywall / BodyArmor / Powerade / Kobe Bryant

Coca-Cola Acquires Stake In BodyArmor Sports Drink

Coca-Cola Co is buying a minority stake in a sports drink brand backed by basketball star Kobe Bryant, the company said on Tuesday, as it seeks to mount a stronger challenge to top energy drink Gatorade.

The investment in BodyArmor comes as Coke's Powerade steadily cedes market share to its more popular PepsiCo-owned rival. Coke has also been rattled by falling demand for its fizzy colas.

The company did not disclose the size of the investment or other financial details, but said it could increase its ownership stake in BodyArmor.

Coca-Cola said that the BodyArmor investment will form part of the company's Coca-Cola North America Venturing and Emerging Brands (VEB) investment portfolio. The BodyArmor brand will continue to operate independently.

please subscribe or sign in to continue reading

image description

Try European Supermarket Magazine PREMIUM – 30 Day FREE Trial.

A trial subscription gives unrestricted access to all premium site content, app content, weekly email content and European Supermarket Magazine digital edition for a full 30 days. Try it now!

Share on Facebook Share on Twitter Share on LinkedIn Share via Email