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Coca-Cola Creates New Business Unit In Europe

Published on Apr 12 2021 6:59 AM in A-Brands tagged: Europe / Germany / Coca-Cola / CCEP

Coca-Cola Creates New Business Unit In Europe

Coca-Cola has combined its Western Europe and Central and Eastern Europe divisions to create a new business unit in Europe.

The move is part of the cola giant's strategic transformation plan to accelerate growth after the pandemic.

The new Europe division, officially in place since 2 April, is headed by Nikos Koumettis and covers more than 40 countries, from Great Britain to Russia. 

Elsewhere, the Coca-Cola Company's bottling partner in Western Europe, Coca-Cola European Partners, has expanded its communications division in Germany.

Management Changes

Barbara Körner will serve as the managing director of Coca-Cola Germany alongside Bjorn Jensen, the managing director of Coca-Cola Germany, Denmark and Finland. 

Körner will also step in as industry and regional trade engagement director for Coca-Cola Europe.

Michael Willeke, previously the marketing director for Germany, Denmark and Finland, will now take over as the integrated marketing experience director for Europe. 

He will report to Walter Susini, senior vice-president of marketing in Europe.

The former director of public affairs, communications and sustainability (PACS) for the Central and Eastern European region, Patrick Kammerer, is now director of strategic communications at Coca-Cola Europe, the company said.

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In the newly created position, Kammerer will be responsible for communications for the whole of Europe. 

He will report to Melina Androutsopoulou, vice-president PACS, Coca-Cola Europe. 

Other Changes

Grit Schulze, who most recently served as head of corporate digital communication and strategy in Germany, has been appointed director of the PACS Zone Operations Central for seven markets and will also report to Melina Androutsopoulou.

Sarah von Reitzenstein, previously head of brand PR in Germany, will be responsible for digital and brand communication in Europe as brand PR and digital director, reporting to Patrick Kammerer. 

Marlen Knapp, communications manager in the north and east regions, took on the new position of senior manager of communications in April. 

She reports to Steffen Türk, director of internal communications at CCEP Deutschland. [Pic:©Iryna Denysova/123RF.COM]

© 2021 European Supermarket Magazine – your source for the latest retail news. Article by Dayeeta Das. Click subscribe to sign up to ESM: The European Supermarket Magazine.

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