Coca-Cola France has organised a drive which it hopes will result in the funds for the donation of 500,000 meals, which will be distributed by the food charity Restaurants du Cœur (commonly referred to as Restos du Cœur).
Since 16 November, when Coca-Cola SKUs are scanned in supermarkets across France, the shopper is presented with a screen offering him or her to add the cost of a Restos du Coeur meal to his or her shopping bill. About 80 million such SKUs, which bear a Santa Claus image, are will be in circulation in French retail.
Coca-Cola France’s relationship with the food-delivery charity dates back to 2013, when Véronique Colucci, its communication director, won the soft-drink-maker’s Trophée de la Femme de Cœur award.
Coca Cola France also contributes to the charity’s 'Départs en Vacances' programme, which has given more than 1,100 young people the chance to travel to places around the world.
© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Peter Donnelly. To subscribe to ESM: The European Supermarket Magazine, click here.
