Global retail and consumer goods firms are leaving over €290 billion ($345 billion) worth of business on the table due to a lack of agility, a new study of 270 c-suite executives has found.
The study, Consumer Centric: From Idle to Agile, was carried out by global management consulting firm A.T. Kearney, and interviewed leading CEOs/CFO/COOs from companies that make more than US$2 billion in revenue.
The study found that the main barrier to agility cited by respondents was culture, with 37% of the CEOs/CFO/COOs declaring it as the largest hindrance to adapting to the new consumer.
