Subscribe Login
DE4CC0DE-5FC3-4494-BCBF-4D50B00366B5
A-Brands

Consumer Goods Firms’ Lack Of Agility Hampering Growth, Study Finds

Global retail and consumer goods firms are leaving over €290 billion ($345 billion) worth of business on the table due to a lack of agility, a new study of 270 c-suite executives has found.

The study, Consumer Centric: From Idle to Agile, was carried out by global management consulting firm A.T. Kearney, and interviewed leading CEOs/CFO/COOs from companies that make more than US$2 billion in revenue.

The study found that the main barrier to agility cited by respondents was culture, with 37% of the CEOs/CFO/COOs declaring it as the largest hindrance to adapting to the new consumer.

PLEASE SUBSCRIBE OR SIGN IN TO CONTINUE READING

30 Day Free Trial

Try European Supermarket Magazine Premium

Enjoy full access to European Supermarket Magazine, our weekly
email news digest, access to all website and app content, and the latest digital
magazine for a full 30 days.

  • - Payment details required during trial sign up.
  • - You may cancel at any time up to the end of the 30-day trial period.
  • - If you continue after the trial perion, then the annual rate of €109+VAT will be debited.

Stay Connected With Our Weekly Newsletter

Processing your request...

Thanks! please check your email to confirm your subscription.

By signing up you are agreeing to our Terms & Conditions and Privacy Policy
Enjoy unlimited digital access for 30 days
Get exclusive access to the latest grocery retail & FMCG news, interviews with industry leading executives, and expert analysis on the trends shaping the sector today
Enjoy unlimited digital access for 30 days
Enjoy unlimited digital access for 30 days
Get exclusive access to the latest grocery retail & FMCG news, interviews with industry leading executives, and expert analysis on the trends shaping the sector today
Enjoy unlimited digital access for 30 days