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Danone To Collaborate With Starbucks On Greek Yoghurt Line

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Danone To Collaborate With Starbucks On Greek Yoghurt Line

Danone is to collaborate with coffee shop chain Starbucks on a 'co-created' Greek yoghurt line, which is to be introduced to US Starbucks stores next year and to food retailers from 2015.

The new yoghurt parfait products, which will be branded 'Evolution Fresh, Inspired by Dannon', will be initially introduced in company-owned US Starbucks stores in spring 2014, with international roll-out and further foodstuff development to potentiall follow. 

According to Paris-based Danone, the move will 'advance Danone’s ambition to expand yogurt consumption in the U.S., while growing Starbucks health and wellness offerings for its customers under the company’s Evolution Fresh brand'.

“With a fast-growing but still low penetration of the yogurt category, the U.S. remains a key growth opportunity for Danone,” Danone chief executive Franck Riboud said.

 “The recent success of the Greek segment and our Oikos brand have confirmed the growing appeal of tasty and nutritious yogurts for U.S. consumers and established Dannon’s leadership in the market. We believe this attraction will be further enhanced by our new access to millions of consumers through distribution in Starbucks stores, as well as through the addition of an exciting new brand, Evolution Fresh, inspired by Dannon.”

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Tthe collaboration will help the coffee behemoth to address two key concerns: the need to offer healthier foodstuffs in-store and to further its longheld ambitions to colonize the grocery store.

Starbucks has been moving into US grocery aisles since 1995, when it began selling coffee flavored ice cream products. It has since added packaged filter coffee, Tazo brand tea and Via instant coffee sachets. 

Since taking control of Starbucks' grocery foods business from Kraft Foods Inc. in 2011. CEO Howard Schultz has introduced further supermarket lines, such as the Evolution Fresh Juice range. The coffee shop chain recorded strong grocery business sales last year, with its revenue from supermarket and other retail sales hitting $1.29 billion.

“Starbucks is committed to evolving and enhancing our customer experience with innovative and wholesome food offerings. Today’s announcement underscores this commitment through the transformation of our existing yogurt offerings and our multi-year agreement with Danone,” Howard Schultz, Starbucks chairman, president and CEO commented. 

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“We are energized by the strong customer response to Evolution FreshTM offerings, and believe a strategic agreement with Danone, the world leader in fresh dairy products, affords us the perfect opportunity to grow – and elevate - the Evolution Fresh brand both in our stores and in CPG channels.” 

 

 © 2013 - ESM: European Supermarket Magazine by Ellen Lunney

 

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