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Diageo And Budweiser To End Partnership In Ireland

Diageo Ireland and Budweiser Brewing Group UK&I have decided to end their partnership after their contract expires on 30 June 2020.

The spirits giant brews, markets and distributes some of Budweiser Brewing Group’s beers, including Budweiser and Bud Light in Ireland.

'Fantastic Partners'

Commenting on the decision, Diageo Ireland country director, Oliver Loomes said, "Budweiser Brewing Group and their team have been fantastic partners over the years and I am proud of the work we have done together to build Budweiser into one of the most successful beer brands in Ireland."

The sales and distribution of Budweiser Brewing Group’s beers will move to Bulmers-maker C&C Group from 1 July.

Until then, Diageo will continue to brew and distribute Budweiser in Ireland.

'Exciting Next Chapter'

Paula Lindenberg, president, Budweiser Brewing Group, said, "We are proud of all that we have achieved together with Diageo and are looking forward to an exciting next chapter with C&C.

"As we look to the future, we’ll be working closely to ensure a smooth transition to our customers, and we are hugely grateful to Diageo for a positive working relationship over the years."

© 2020 European Supermarket Magazine – your source for the latest retail news. Article by Dayeeta Das. Click subscribe to sign up to ESM: European Supermarket Magazine.

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