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Distriborg Changes Name To Bjorg, Bonneterre et Compagnie

Published on Jul 11 2016 1:00 PM in A-Brands tagged: Trending Posts / Bjorg / Bonneterre et Compagnie

Distriborg Changes Name To Bjorg, Bonneterre et Compagnie

Leading French organic food producer Distriborg, has changed its name to Bjorg, Bonneterre et Compagnie, it announced in a company press release.

“‘Distriborg’ no longer corresponds to what we are,” its managing director Daniel Tirat told LSA.fr.

“The name of Bjorg, Bonneterre & Compagnie emblemises our two most recognised brands – Bjorg in large-scale retail, and Bonneterre in specialist food shops. This demonstrates our diversity, and [through the new company name] gives a nod also to our other brands. It is a sign of our dynamism.”

In its press release, the company also outlined its ambition to double its turnover by 2020. It currently stands at €300 million.

© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Peter Donnelly. To subscribe to ESM: The European Supermarket Magazine, click here.

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