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Dr. Oetker Sees Sales Rise 1.6% To €2.4 Billion In 2016

Pizza and baking products manufacturer Dr. Oetker has posted a 1.6% sales increase in its full year 2016, to €2.4 billion.

As a result of a weakened pound, peso and lira, international sales grew by 0.9%, according to the company, accounting for €1.7 billion. In the company's home market of Germany, sales increased on a comparable basis by 2.7%, accounting for €740 million.

New Markets

The company has announced its intention to expand into new markets - earlier this year it opened a new production facility in India - while it has also pledged to reduce the fat, salt and sugar content of its products. Over the past ten years, Dr. Oetker has reduced the salt content of its pizzas by more than 20%.

Dr. Oetker invested around €139 million in its business last year, of which €53 million was invested in Germany. This included the development of a new technology centre in Wittenburg and a research and development facility in Bielefeld.

Last May, the company opened its first production facility in Serbia.

© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Stephen Wynne-Jones. Click subscribe to sign up to ESM: The European Supermarket Magazine.

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