Energy Drinks Firms Turning To Exotic Flavours To Boost Sales, Says Analyst
Energy drinks firm Monster Beverage Corp. is likely to roll out a watermelon variant in the near future, following the success that rival Red Bull has enjoyed with its watermelon-flavoured product, an industry analyst has suggested.
Commenting on the brand's performance in the US market, Mark Astrachan of Stifel said that Monster has already seen some success with new variants of its Ultra brand this year, including with the mango-flavoured Ultra Fiesta.
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