A new report by ESM: European Supermarket Magazine, in association with market intelligence firm IRI, has revealed the fastest-growing grocery categories across six key European markets: France, Germany, Italy, The Netherlands, Spain and the UK.
The Europe's Fastest-Growing Categories report, published in the latest edition of ESM, has found that the health and wellness trend is having a significant impact on how consumers shop, with the Chilled and Fresh category seeing gains right across Europe (including by 7.1% in Germany and 5.3% in the Netherlands).
Europe's consumers also appear to also be valuing the convenience of the Frozen category (up by 6.4% in Spain and by 5.0% in Germany).
