Europe's Fastest-Growing Retail Categories Revealed
Published on Apr 12 2018 10:29 AM in A-Brands tagged: Featured Post / ESM / IRI / study / European Supermarket Magazine / Paywall / Europe's Fastest-Growing Categories
A new report by ESM: European Supermarket Magazine, in association with market intelligence firm IRI, has revealed the fastest-growing grocery categories across six key European markets: France, Germany, Italy, The Netherlands, Spain and the UK.
The Europe's Fastest-Growing Categories report, published in the latest edition of ESM, has found that the health and wellness trend is having a significant impact on how consumers shop, with the Chilled and Fresh category seeing gains right across Europe (including by 7.1% in Germany and 5.3% in the Netherlands).
Europe's consumers also appear to also be valuing the convenience of the Frozen category (up by 6.4% in Spain and by 5.0% in Germany).
Try European Supermarket Magazine PREMIUM – 30 Day FREE Trial.
A trial subscription gives unrestricted access to all premium site content, app content, weekly email content and European Supermarket Magazine digital edition for a full 30 days. Try it now!
