Evian Launches Limited Edition Elie Saab Bottle
Published on Oct 7 2013 11:35 AM in A-Brands
Evian has collaborated with fashion designer Elie Saab to create a limited edition lace-motif glass bottle.
The new bottle design will retail in 75cl sizes and will be sold in the UK at Harvey Nichols for £3.95 from 14 October, and at selected retailers including Harrods and Selfridges from 4 November.
According to the Lebanese designer, the two brands - Elie Saab and Evian- will converge on the common theme of purity.
"I wanted to respect Evian as well as having my signature on the bottle, so I decided to make the design very transparent, so that you can see through to the purity of the water", Saab commented. "Lace is a very noble thing, and the transparency of the lace reflects the transparency of the water.”
"We are thrilled to see our bottle dressed by Elie Saab," said Evian Volvic World president Martin Renaud. "This masterful artist designed a unique, subtle lace gown for our glass limited edition that elegantly underlines its purity while capturing how iconic and precious the Evian water is."
© 2013 - ESM: European Supermarket Magazine by Ellen Lunney