Consumers aren’t just eating more butter, they are willing to pay more for it, a boon that’s giving outsize gains to makers of premium brands.
Global retail butter sales will expand 2.9% to $19.4 billion in 2018, outpacing the 1.9% growth in sales volumes, according to Euromonitor International.
The trend is fanning the expansion of international brands benefiting from a consumer shift to more natural fats, according to Raphael Moreau, a senior research analyst with the research firm in London.
