Italian confectionery company Ferrero has launched an online store in collaboration with Rome-based e-commerce platform Deliverti, owned by Ad Maiora group.
The two partners kicked off the Ferrero Shop project in 2021 – a year in which online shopping registered 18% annual growth in Italy, due to the continuation of the COVID-19 pandemic.
Translating Ferrero's Values
Building on the successes achieved with brands such as Parmalat and Coca-Cola, Deliverti was tasked with translating Ferrero's values and offering a complete online user experience, focusing on functionality and product customisation.
During the Christmas period, Deliverti developed a number of festive campaigns based on the customisation of products such as personalised packs of Nutella and Kinder.
The personalised marketing project enabled Ferrero to bolster its loyalty offering, developing exclusive offers that are not available through traditional sales channels.
User-Friendly Interface
The Ferrero Shop features a user-friendly interface and an easy-to-use browsing experience.
A built-in customer service portal offers various contact channels, including live chat as well as email and telephone support.
The e-commerce partnership incorporates a variety of internal functions, from the development of digital and non-digital tools for the personalisation of orders and products, such as packaging, to the management of warehouse activity, invoicing and collection.
Ferrero International S.A., the parent company of the Ferrero Group, reported consolidated turnover of €12.7 billion in its financial year 2021, up 3.4% compared to €12.3 billion in the year before.
© 2022 European Supermarket Magazine. Article by Branislav Pekic. For more A-Brands news, click here. Click subscribe to sign up to ESM: European Supermarket Magazine.
