Ferrero Acquires Belgian Biscuit Maker Delacre
Italian confectionery company Ferrero has acquired Belgian premium biscuit maker Delacre from Turkish food company Yildiz.
The purchase price has not been revealed and the deal is seen as part of Ferrero’s attempts to diversify its portfolio, Italian daily Italia Oggi reported. The company first submitted a bid to purchase the biscuit company in August.
Yildiz took over Delacre from the UK’s United Biscuits in 1998, and owns McVities biscuits and Godiva chocolates.
Delacre has three factories in Belgium (Lambermont), France (Nieppe) and The Netherlands (Zaandam), and a turnover of over €120 million.
Ferrero is mostly known for its Nutella, Tic Tac, Ferrero Rocher, Kinder Surprise, Raffaello and Mon Chéri brands.
© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Branislav Pekic. To subscribe to ESM: The European Supermarket Magazine, click here.