Flora Pro.Activ has launched a new campaign in Spain called 'Colestequé 100% digital', which is dedicated to creating awareness and educating consumers on the importance of maintaining healthy cholesterol levels.
As reported on the website calidadpascual.com, almost 50% of Spanish people have high cholesterol but don't know it. The brand, along with its strategic partner Unilever, participate annually in the National Day Against Cholesterol on 19 September.
As part of the online campaign, Leche Pascual will share videos on its social media channels featuring fun recipes using Flora Pro.Activ, and will also give away FitBit bracelets to competition winners.
Flora Pro.Activ has recently updated its packaging, highlighting the healthy focus of the products and making it easier to identify on shop shelves.
© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Gabriela Guédez. To subscribe to ESM: The European Supermarket Magazine, click here.
