A-Brands - FMCG Gurus

Free-From, Functional Claims Gaining In Importance, Says FMCG Gurus

Some 44% of global consumers are now making a greater effort to seek out functional and fortified food and drink products, a new study by FMCG Gurus has fo...

FMCG Gurus Outlines Top Ten Trends For 2022

For many consumers it will be difficult to comprehend that 2022 has arrived, especially as they try to evaluate the events of the last eighteen months and...

Two-Fifths Of Consumers Seeking Out More Environmentally-Friendly Beverage Brands

Just under two fifths (38%) of consumers have made greater efforts to seek out more environmentally-friendly beverage brands over the past two years, which...

Healthy Snacking Channel Offers Post-COVID Opportunities, Study Finds

Three quarters of consumers (76%) have said the they plan to eat and drink more healthily as a result of the COVID-19 pandemic, with the snacking channel o...

Three-Quarters Plan To Eat More Healthily As a Result Of COVID-19, Study Finds

Three quarters (76%) of European consumers say that they plan to eat and drink more healthily in the future as a result of COVID-19, new research by FMCG G...

Dairy Alternatives Market Set To Rise, Study Finds

Dairy alternatives are set to be one of the top trends of the coming year, as more consumers adopt a flexitarian diet, a new study by FMCG Gurus has found....

Consumer Concern About Mental Wellbeing, Weight Gain On The Rise: Study

The COVID-19 crisis is leading to increased consumer concerns over both mental wellbeing and weight gain, a new study by FMCG Gurus has found. According...

Third Of Consumers 'Less Trusting' Of Brands Over Sustainability Commitments

Just over a third (35%) of European consumers are 'less trusting' of brands due to their sluggish approach to sustainability, a new study has found. The...

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