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Frozen Food Company Iglo Launches 'Green Cuisine' In Germany

Published on Jan 10 2020 3:00 PM in A-Brands tagged: Germany / Iglo / meat alternatives / Green Cuisine

Frozen Food Company Iglo Launches 'Green Cuisine' In Germany

Frozen food company iglo has launched a new line of meat-alternatives in Germany under the label Green Cuisine.

The assortment comprises nine SKUs, including four ready meal products.

The pea-based products are designed to help consumers in cutting meat consumption and choosing healthy and eco-friendly food items, the company said.

'An Attractive Offer'

Managing director of iglo Western Europe, Antje Schubert, commented, "With a wide range of frozen products based on vegetable proteins we deliver an attractive offer to consumers.

"Our goal is nothing less than [establishing] a completely new category in the frozen food segment."

The Green Cuisine range offers products that act as an alternative to meat in popular recipes.

Its pea-based mince, pulled BBQ stripes, burger patties, crispy mini schnitzel, and spicy meatballs can be used in preparing various dishes.

In the ready-meal category, Green Cuisine offers lasagna, vegetable bolognese, creamy fusilli in cream sauce with sliced ​​meat, and a 'Chilli Sin Carne'.

© 2020 European Supermarket Magazine – your source for the latest retail news. Article by Dayeeta Das. Click subscribe to sign up to ESM: The European Supermarket Magazine.

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