The frozen foods category is starting to recover and has reported a growth of 2.3 per cent in 2015, more than the average growth rate for FMCG in general, which closed the year with 1.8 per cent.
This is according to a study made by Kantar Worldpanel, presented during Alimentaria 2016 in Barcelona and reported on Spanish website, FinancialFood.es.
In Spain alone, the sector managed to represent 6 per cent of local consumer's total food expenditure, with presence in one out of every five Spanish shopping carts.
Within frozen foods, private label achieved over 38 per cent of market share and experienced a growth of 0.7 per cent compared to 2014.
Fish and seafood continue to dominate frozen foods and were responsible for 75 per cent of the sector's growth in 2015.
Adult families with children are the most likely to buy frozen foods, representing 46 per cent of buyers in this group, followed by adults with no children with 25.4 per cent, and independent young people in third place with 17.2 per cent.
Frozen foods have a market penetration of 99 per cent of Spanish households, therefore, future growth in the sector will be focused on maintaining the market penetration, but also in increasing the average purchase value (currently around €5.80 per purchase).
© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Gabriela Guédez. To subscribe to ESM: The European Supermarket Magazine, click here.
