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Germany's Advertising Body Clamps Down On Food Advertising To Under-14s

Published on Apr 12 2021 8:58 AM in A-Brands tagged: Featured Post / Trending Posts / Germany / Food / Advertising / Paywall / ZAW

Germany's Advertising Body Clamps Down On Food Advertising To Under-14s

The central association for the German advertising industry, Zentralverband der deutschen Werbewirtschaft (ZAW), has announced a new code of conduct for the advertising of food products, which seeks to provide 'even more protection' for children under 14.

'The business inexperience and vulnerability of this group of people must be taken into account,' it said.

The new guidelines, which apply to any commercial communication, including advertising on TV, radio, in newspapers and magazines, online, and through social media, comes into force on 1 June.

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