Groupe Casino has signed an agreement with Beyond Meat, which will see the plant-based producer's products go on sale at Monoprix, Franprix, Géant and Casino Supermarchés from today, 3 February.
The retailer said that it is the first major grocer in France to sell Beyond Meat's portfolio of products, which includes the Beyond Burger and Beyond Sausage.
Beyond Burger SKUs will be available in the frozen section at Franprix, Géant and Casino Supermarché stores, as well as in the chilled section at Monoprix in Paris, while a ten-pack Beyond Sausage SKU will be available at Géant and Casino Supermarché stores nationally.
"Whether for reasons of lifestyle, taste, environmental or animal welfare concerns, more and more French consumers are directing their diet towards plant-based proteins," commented Corinne Aubry-Lecomte, Casino's industrial, innovation and quality director.
"We are always looking for products to expand our range of plant-based products and offer customers alternative choices. We’re thrilled to offer our customers the Beyond Burger and Beyond Sausage. As a leader in plant-based meat, Beyond Meat’s ground-breaking products have revolutionized how consumers enjoy protein.”
Beyond Meat products have previously been rolled out across various European retail banners, including Albert Heijn, Delhaize, Tesco and Coop.
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