Subscribe Login
DE4CC0DE-5FC3-4494-BCBF-4D50B00366B5
A-Brands

Groupe Casino Teams Up With Beyond Meat

Groupe Casino has signed an agreement with Beyond Meat, which will see the plant-based producer's products go on sale at Monoprix, Franprix, Géant and Casino Supermarchés from today, 3 February.

The retailer said that it is the first major grocer in France to sell Beyond Meat's portfolio of products, which includes the Beyond Burger and Beyond Sausage.

Beyond Burger SKUs will be available in the frozen section at Franprix, Géant and Casino Supermarché stores, as well as in the chilled section at Monoprix in Paris, while a ten-pack Beyond Sausage SKU will be available at Géant and Casino Supermarché stores nationally.

Plant-Based Protein

"Whether for reasons of lifestyle, taste, environmental or animal welfare concerns, more and more French consumers are directing their diet towards plant-based proteins," commented Corinne Aubry-Lecomte, Casino's industrial, innovation and quality director.

"We are always looking for products to expand our range of plant-based products and offer customers alternative choices. We’re thrilled to offer our customers the Beyond Burger and Beyond Sausage. As a leader in plant-based meat, Beyond Meat’s ground-breaking products have revolutionized how consumers enjoy protein.”

Beyond Meat products have previously been rolled out across various European retail banners, including Albert Heijn, Delhaize, Tesco and Coop.

© 2020 European Supermarket Magazine – your source for the latest retail news. Article by Stephen Wynne-Jones. Click subscribe to sign up to ESM: European Supermarket Magazine.

Stay Connected With Our Weekly Newsletter

Processing your request...

Thanks! please check your email to confirm your subscription.

By signing up you are agreeing to our Terms & Conditions and Privacy Policy
Enjoy unlimited digital access for 30 days
Get exclusive access to the latest grocery retail & FMCG news, interviews with industry leading executives, and expert analysis on the trends shaping the sector today
Enjoy unlimited digital access for 30 days
Enjoy unlimited digital access for 30 days
Get exclusive access to the latest grocery retail & FMCG news, interviews with industry leading executives, and expert analysis on the trends shaping the sector today
Enjoy unlimited digital access for 30 days