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Haribo Names Gordon Kaup As New Sales Director For DACH Region

By Dayeeta Das
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Confectionery giant Haribo has appointed Gordon Kaup as its new managing director of sales for the DACH region, effective 1 July.

He succeeds Andreas Patz, who is moving to the international business unit of Haribo Holding as head of sales enablement international, reports the online publication

In his new role, Patz will report to Herwig Vennekens, the managing director of marketing and sales at the Haribo Group.

Extensive Experience

Kaup has extensive experience in marketing and sales and has held leading positions with international branded goods manufacturers.

He also has in-depth knowledge of the trading structure in the DACH market, comprising Austria, Germany, and Switzerland.


He holds a degree in international business administration and is a doctorate in economics.

Top Markets

Data from IRI (, tracked the performance of the various confectionery categories across seven key European markets – Germany, France, Greece, Italy, the Netherlands, Spain and the UK – since the start of 2020.

As the home of iconic brands such as Haribo and Ritter, Germany was the number one country in Europe for candy, with a market worth €6.47 billion in 2019.

As of the end of 2019, the Total Chocolate and Total Candy categories in the country had both seen year-on-year growth, of 5.8% and 3.2% respectively – the former category saw a surge in sales for Chocolate/Nut Bars, up 10.2% year-on-year.


This growth continued in the early part of 2020, with the period up to the start of lockdown (on 23 March 2020) seeing Total Chocolate up by 14.2% year-on-year and Total Candy up 5.0%.

 [Pic:©Ekaterina Minaeva/123RF.COM]

© 2021 European Supermarket Magazine – your source for the latest retail news. Article by Dayeeta Das. Click subscribe to sign up to ESM: The European Supermarket Magazine.

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