Northern Irish baby foods and snack products manufacturer Heavenly Tasty Organics has secured its first major deal in France.
Based at Augher in County Tyrone, the company supplies baby foods and snack products made from organically-grown fruits and vegetables.
The deal will see Heavenly Tasty Organics supplying 49 supermarkets and 15 hypermarkets throughout France with its new Organic Superfood snack range on a trial basis.
It is estimated that the deal could be worth £100,000 if the trial is successful.
Commenting, Shauna McCarney-Blair, managing director of Heavenly Tasty Organics, said, “We are delighted to have secured this breakthrough deal with the Casino Group in France. We first came into contact with the Casino Group through participation at the SIAL Food Exhibition in Paris.
“Our new range of Organic Superfood baby snacks will be stocked on supermarket and hypermarket shelves throughout France, and although at this point the deal is on a trial basis, we recognise that success in France will give us a platform for further growth in other parts of Europe and will lead to even more opportunities in the future.”
The company was formed in 2011 by Shauna McCarney-Blair and is now run with husband James.
© 2015 European Supermarket Magazine – your source for the latest retail news. Article by Stephen Wynne-Jones. To subscribe to ESM: The European Supermarket Magazine, click here.