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A-Brands

ISM 2022 Reports High 'Early Bird' Registration Numbers

Sweets and snacks trade fair ISM, which is set to take place at Koelnmesse from 31 January to 2 February 2022, has received a 'good response' from the industry during the first few months of its registration period.

Following a challenging year for the sector, the organisers are pleased with the registrations received to date, which hail from 33 countries, both from Europe and further afield.

These include registrations from, for example, Egypt, Argentina, Brazil, The People's Republic of China, Guatemala, Hong Kong, India, Iran, Japan, Canada, Colombia, Morocco, Mexico, Nepal, Saudi Arabia, Singapore, Tunisia and the USA.

This indicates that the international sweets and snacks industry is 'ready for the restart', and keen to do business at next year's ISM.

International Pavilions

In terms of country pavilions, the booking status is similarly international, with groups from Belgium, Brazil, Bulgaria, Denmark, Greece, Hong Kong, Ireland, Italy, Canada, the Netherlands, Austria, Poland, Sweden, Switzerland, Spain and Turkey already confirming their participation.

From a content point of view, the focus will be on the topics of sustainability, healthy and enjoyable snacking as well as the quality of sweets and snacks. The planned event programme of ISM, including the Expert Stage and trend lectures by Innova Market Insights and Euromonitor, will also concentrate on these themes.

Elsewhere, trade visitors that are interested in fruit and vegetable snacks, functional bars, products without additives and raw products with natural ingredients, as well as new product ideas, will find a large variety of exhibits in the Trend Snacks Area as well as in the Start-Up Area in Hall 5.2.

There is also going to be a focus on small volume businesses for the first time at ISM 2022, which is being staged in Hall 5.2 under the title 'Finest Creations - hand-crafted'. This section, which will feature confectioners, cake shops and specialised sweet shops, was initially planned for ISM 2021, which was cancelled due to the pandemic.

In addition, ProSweets Cologne, the international supplier trade fair for sweets and snacks, is being staged in parallel with the event, which means the entire value chain will be covered.

For more information, visit www.ism-cologne.com.

© 2021 European Supermarket Magazine – your source for the latest A-Brands news. Sponsored post. Click subscribe to sign up to ESM: The European Supermarket Magazine.

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