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Italy’s Barilla Sees Growth In Americas And Europe

By Branislav Pekic
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Italy’s Barilla Sees Growth In Americas And Europe

Italian pasta and sauce manufacturer Barilla has reported 2 per cent revenue growth in 2015, to €3.38 billion, driven by a strong performance in the Americas and Europe.

Italy accounts for 47 per cent of the Barilla Group revenue, but the company's home market remained 'difficult' due to the financial crisis, with consumption of the product categories where Barilla competes in decline. However, the company (-1% y/y) continued to do better than the market average (-5% y/y), thanks to a positive performance in its Meal Solutions business.

Despite the financial crisis, Barilla has kept its factories running at full capacity. Barilla works with 130,000 Italian farmers in its wheat supply chain.

In Europe (Italy excluded), the Group’s volumes grew by 4 per cent compared to 2014. Net revenue grew in the Americas; in the United States growth was boosted by pasta, also thanks to launches of new products, such as 'Pronto' pasta, and the consolidation of products in the premium and gluten-free sectors.

© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Branislav Pekic. To subscribe to ESM: The European Supermarket Magazine, click here.

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