Kanzi® and Migo® successfully marked their presence at this year's edition of Fruit Attraction, along with marketing partners BelOrta, FruitMasters, VOG, and V.IP.
Two Kanzi® ambassadors were present at the event to support the partner stands and invite visitors to try the Kanzi® Apple Matchmaker app.
The fun app allows people to calculate their match with the Kanzi® taste profile. More than 600 visitors tried the app at Fruit Attraction.
The company also enhanced its existing business relationships and initiated new ones during numerous meetings held at the event.
The interest shown by participants in Kanzi® apples and Migo® pears was impressive.
Visitors from all over Europe and beyond were enthusiastic about Kanzi®’s ‘Power of Great Taste’ campaign.
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