Crisp producer Kettle Chips has bought a 26-per-cent holding in Metcalfe's Skinny, which makes products such as Metcalfe's Skinny Popcorn, Metcalfe's Skinny Popcorn (Dark Chocolate) and Metcalfe's Skinny Popcorn Crisps (Sweet Chilli), theguardian.com reports.
The acquisition of the stake is hoped to allow for an expansion of Metcalfe's Skinny products into EU nations beyond France, Spain, the UK and Belgium, where the product line already possesses a prominent footprint.
Kettle Chips UK’s managing director, Ashley Hicks, said, “We are very excited to acquire an interest in Metcalfe’s Skinny, which is an incredibly innovative, dynamic, fast-growing, premium brand appealing to ‘foodie’ consumers looking for lighter, great-tasting snacks.”
Metcalfe's sales rose last year by an exponential 68 per cent to in excess of £11 million.
Kettle Chips is controlled by American multinational Diamond Foods.
© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Peter Donnelly. To subscribe to ESM: The European Supermarket Magazine, click here.
