La Doria: An Italian Leader In The Canned Food Sector
Italy's La Doria is a leader in the canned food sector, and it occupies top positions in some demanding foreign markets, where it is a major supplier for mass-market retailers.
La Doria is particularly known for its tomato-based products, pasta sauces, canned vegetables, fruit juices, and beverages.
Presently, the company is one of the leading Italian producers of canned vegetables and tomato-based products.
It is also the first and biggest producer of pasta sauces for private labels, and the second-largest producer of fruit juices and beverages (and a leader in the private-label segment).
A Leader In Overseas Markets
The company is also a leading supplier of canned goods in some demanding foreign markets, such as the UK, Australia and Japan.
It ranks first in the English market for private-label tomato-based products and baked beans.
La Doria is a major supplier for mass-market retailers in Italy and abroad, and it specialises in the private-label sector, or supermarket brands.
Approximately 93% of La Doria’s sales are generated via this channel, with clients such as Tesco, Sainsbury’s, Woolworths, Whole Foods, Sam’s Club, Morrisons, Waitrose, Asda, Lidl and ICA.
In addition to private labels, the group sells products under the La Doria brand, which has been on the market for about 60 years.
It sells value products under the La Romanella banner, while Althea's Bella Parma offers pasta sauces.
It also collaborates with other major Italian and international leading brands for co-packing.
The Company’s Strengths
La Doria’s strengths can be summarised as follows:
- high-quality products, guaranteed by quality control of raw materials;
- high industrial efficiency, allowing cost leadership, thanks to the high technology of processes, optimal utilisation of production capacity, and vertical integration;
- large production volumes, in order to satisfy retailers’ needs, in terms of quantity;
- a wide range of products;
- segmentation of the private-label offer, to compete in different segments: value, own-brand and premium; and
- innovation in products, size and packaging, which is indispensable in a mature market like the canned food segment.
To meet market demands, the company continuously introduces higher value-added and service products.
It also helps in: improving trade and final customer loyalty; achieving a high level of flexibility through customised recipes, packaging and service; and developing specialised know-how of the private-label market.
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