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La Linea Verde Launches New Asian-Style Soups That Guarantee A 'Wow Effect'

Published on Feb 14 2019 3:00 PM in A-Brands tagged: La Linea Verde / Soups

La Linea Verde, an Italian leader in the production of bagged salads and fresh ready meals, has introduced a new range of Asian-style fresh soups.

These new recipes are in keeping with the latest food trends, and aim to widen the company's target, in particular, young consumers.

These Asian-style soups do not cannibalise the current chilled soup market, but foster new business by targeting a distinct consumer segment that prefers chilled fresh soups.

The new line has been the result of a long work of research and studies, the company said.

A Leading Fresh Soup Producer

La Linea Verde's know-how as a leading fresh soup producer has been strengthened through close collaboration with specialised chefs and tests on consumers.

In doing so, it has preserved the core values of the brand's soups - naturalness, freshness, high-quality ingredients.

The company came up with original proposals inspired by Asian cuisines, giving importance to the right balance of flavours.

According to Andrea Battagliola, the director general of the group, this move represents a turning point for the fresh soup segment.

The recipes are inspired by Japanese, Thai and Indian cuisines. They have been prepared with genuine, premium and original ingredients and bring innovation in the fresh soup market.

The New Flavours

Tokyo soup: A typical tasty and flavoursome Japanese dish which combines Wakame seaweed with shiitake mushrooms. Bean sprout and tamari sauce amplify the Umami flavour - the fifth taste that humans possess.

Mumbai soup: This recipe is inspired by a typical South Indian soup. It is packed with spiced chickpeas, with a slightly sweet taste. Coconut milk gives it a creamy texture.

Bangkok soup: A typical Thai soup with chicken, edamame beans, red lentils, and spices. Spicy curry and bitter lime are combined together to create an interesting dish with contrasting flavours. It offers an unforgettable gourmet experience.

The soups are available in a microwavable glossy black bowl, which contains a rich, single serving of 350 grams.

La Linea Verde is always committed to bringing innovation through the eyes of future consumers, so the market is always new, and the 'wow-effect' is assured.

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