Le Petit Marseillais, the French maker of toiletries, has revealed its new line of products.
LSA, the French FMCG online journal, remarks today that "up until now, Le Petit Marseillais was not overly interested in men." Yet it has just launched a new range of shower gels and shampoos for male shoppers.
They will, respectively, feature the company's scents of mint, citrus and minerals, and cedar. Olive milk, which is central to its feminine line, was regarded favourably during product tests, and so is now also a unisex scent for the firm.
Wood orange and argan, and maritime pine and eucalyptus, are the scents Le Petit Marseillais will employ solely for men.The items, which bear labels made by the design firm Dragon Rouge, will be available in 250-millilitre bottles. It is estimated they will be priced at between €2.30 and €2.55.
© 2015 European Supermarket Magazine – your source for the latest retail news. Article written by Peter Donnelly.
