Subscribe Login
DE4CC0DE-5FC3-4494-BCBF-4D50B00366B5
A-Brands

L’Oréal Appoints Popoff Managing Director For Africa And Middle East

L’Oréal’s managing director for Eastern Europe, Alexandre Popoff, has been made the managing director of the company’s Africa and Middle East arm.

Popoff begins his new role on 1 June, and succeeds Geoff Skingsley, who is to be made l’Oréal’s non-executive president for the UK and Ireland.

In a press release, the French cosmetics firm said that under Popoff’s leadership, the zones in question will "maintain their structural specifics and operating accounts specifics, and reach greater critical masses in terms of the divisions and central services."

The position he assumed was created in 2011. He will maintain his role as managing director for Eastern Europe while undertaking the new responsibility.

Popoff joined L’Oréal in 1989 as head of products for LaSCAD. He became the director of marketing for Garnier and Gemey in 1993, with responsibility for four European countries.

His first managing director role for the French multinational was that for L’Oréal Paris, Portugal. He was subsequently appointed managing director of Division Produits Publics for the company’s Russian arm, then LaSCAD’s managing director, and after that L’Oréal’s managing director for Division Produits Grand Public France (2004).

In 2007 he became L’Oréal’s head for the Africa and Asia-Pacific division, and then its managing director for Latin America, Africa and the Middle East.

© 2015 European Supermarket Magazine – your source for the latest retail news. Article by Peter Donnelly. To subscribe to ESM: The European Supermarket Magazine, click here.

Stay Connected With Our Weekly Newsletter

Processing your request...

Thanks! please check your email to confirm your subscription.

By signing up you are agreeing to our Terms & Conditions and Privacy Policy
Enjoy unlimited digital access for 30 days
Get exclusive access to the latest grocery retail & FMCG news, interviews with industry leading executives, and expert analysis on the trends shaping the sector today
Enjoy unlimited digital access for 30 days
Enjoy unlimited digital access for 30 days
Get exclusive access to the latest grocery retail & FMCG news, interviews with industry leading executives, and expert analysis on the trends shaping the sector today
Enjoy unlimited digital access for 30 days