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L’Oréal Appoints Popoff Managing Director For Africa And Middle East

Published on Apr 6 2016 2:28 PM in A-Brands tagged: Africa / Middle East / L'oreal

L’Oréal Appoints Popoff Managing Director For Africa And Middle East

L’Oréal’s managing director for Eastern Europe, Alexandre Popoff, has been made the managing director of the company’s Africa and Middle East arm.

Popoff begins his new role on 1 June, and succeeds Geoff Skingsley, who is to be made l’Oréal’s non-executive president for the UK and Ireland.

In a press release, the French cosmetics firm said that under Popoff’s leadership, the zones in question will "maintain their structural specifics and operating accounts specifics, and reach greater critical masses in terms of the divisions and central services."

The position he assumed was created in 2011. He will maintain his role as managing director for Eastern Europe while undertaking the new responsibility.

Popoff joined L’Oréal in 1989 as head of products for LaSCAD. He became the director of marketing for Garnier and Gemey in 1993, with responsibility for four European countries.

His first managing director role for the French multinational was that for L’Oréal Paris, Portugal. He was subsequently appointed managing director of Division Produits Publics for the company’s Russian arm, then LaSCAD’s managing director, and after that L’Oréal’s managing director for Division Produits Grand Public France (2004).

In 2007 he became L’Oréal’s head for the Africa and Asia-Pacific division, and then its managing director for Latin America, Africa and the Middle East.

© 2015 European Supermarket Magazine – your source for the latest retail news. Article by Peter Donnelly. To subscribe to ESM: The European Supermarket Magazine, click here.

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