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LVMH Backs G7 Pledge To Combat Amazon Fires With Package Of Its Own

Following the announcement that the G7 nations will be committing $20 million towards helping fight fires in the Amazon rainforest, attention has turned to whether the consumer goods industry will follow suit and also pledge funds.

Yesterday, luxury group LVMH, the parent company of Hennessy cognac and Moët & Chandon champagne, was the first to move, with the announcement that it would 'join President Macron and the G7 initiative' by pledging €10 million to help fighting the wildfires, and calling on other firms to follow suit.

Twitter users have called upon consumer goods businesses – particularly those that were financially supportive of measures to rebuild Paris' Notre Dame Cathedral, such as L'Oréal and Kering – to take action to save the rainforest.

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