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Majority Of Portuguese Buy Favourite Brands During Promotions: Study

Published on Jun 11 2019 7:00 AM in Retail tagged: Featured Post / Portugal / Kantar / FMCG / Centromarca / Paywall

Majority Of Portuguese Buy Favourite Brands During Promotions: Study

Eighty per cent of Portuguese consumers buy their favourite brands during promotions, a new study by Centromarca and Kantar has revealed.

The Marcas and Consumidores study also found that this trend grew from 66% in 2014 to 77% in 2017.

According to a report in Diário de Notícias, Centromarca’s Pedro Pimentel remarked that retailers are offering more discounts of smaller value throughout the year.

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