Mars Inc is to add two permanent lines to its Galaxy chocolate portfolio - Galaxy Honeycomb Crisp and Galaxy Nut Crunch - in addition to undertaking a major packaging revamp across its entire range of block, bite-size and bar products from 11 August.
Galaxy Honeycomb Crisp will be available in 40g and 114g variants, while the Nut Crunch will be sold in 114g share-size bars.
The rebrand and product launch will be accompanied by a media campaign entitled 'Silk Just Got Silkier'.
© 2013 - ESM: European Supermarket Magazine by Ellen Lunney
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