Mondelez International has announced the launch of a new range of espresso capsules, which will be compatible with rival Nestlé's popular Nespresso system. The new capsules will launch in Austria, France, Germany and Switzerland in the second half of 2013 under the Jacobs and Carte Noir brands. According to Mondelez, 'the launch of Carte Noir and Jacobs compatible capsules is an important part of the company's coffee strategy and marks another significant investment in Europe's $2.8 billion single-serve category'.
Roland Weening, global vice-president of strategy, marketing and innovation for coffee at Mondelez International, said, "Our new range of compatible capsules represents increased competition in the fast-growing single-serve coffee sector and is a significant commercial opportunity for Mondelez International. With the launch of these capsules and our stepped-up activities and investment in Tassimo, we will cement our position as the fastest growing single-serve business and the world's second largest coffee company."
Weening added: "We will continue to give consumers great-tasting and sustainably-sourced products across Europe at a price that is competitive. Jacobs and Carte Noire are among Europe's favorite coffees and our capsules will provide consumers with the freedom to prepare the coffee they love in the manner they like."
Mondelez International's range of coffee products includes roast and ground, single-serve and instant coffee under leading brands such as Jacobs, Carte Noire, Tassimo and Kenco. These, along with Tang powdered beverages, represent 17 percent of the company's turnover.
