German dairy company Müller has announced the launch of its new wholegrain product, Müller Rice 5 Grains.
The new product contains rice, barley, spelt, mill and wheat, and comes in two flavours - original and blueberry. The 180g rice pots will be sold individually and in packs of four.
Müller says that its aim was to find a dairy product that tackles hunger, can offer a low fat option, and is consumable throughout the day.
Promotion
Müller is launching the new product on 25 September, and has planned to release over 500,000 samples of Müller Rice 5 Grains at train stations around the UK during morning rush hour. The operation will be accompanied by a brand new TV advert.
“If we’re going to grow the category, we need to continually innovate,” said Müller's chief marketing officer Michael Inpong. “Our exhaustive research found a demand for products that are not only filling, but a tasty and low fat option.”
Inpong added that Müller Rice 5 Grains is perfectly meeting consumers' demands for more flexible products.
© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Francesca Volpe. Click subscribe to sign up to ESM: The European Supermarket Magazine.
