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Nestlé Bets On Shark Tank, Startups And Students To Boost Innovation

Published on Feb 13 2020 11:00 AM in A-Brands tagged: Nestlé / Innovation / Shark Tank

Nestlé Bets On Shark Tank, Startups And Students To Boost Innovation

Nestlé has set up new structures to turn innovative ideas from outside and inside the company into new products, its technology head told journalists.

Employees, often from Nestlé's research teams, can apply for funding to develop products via the company's internal ideas factory or "shark tank", while startups or students can work with Nestlé scientists and resources, including lab space, at so-called "accelerators".

Nestlé and its packaged food peers have come under pressure to speed up innovation from a flurry of small local rivals that win over health and eco-conscious consumers with trendy foods and drinks, from cold-brew coffee to plant-based burgers.

Move Quickly

But Nestlé, under chief executive Mark Schneider, who took over in 2017, is trying to prove a big group can also be fast.

"We're inaugurating three accelerators this year, one in each geographical zone, and are working on two others as well. We should have five to six at the end of the year," chief technology officer Stefan Palzer said at the group's headquarters in Vevey on Lake Geneva.

"We already launched 10 products in this way. In 12 months, we want to see a launch, that's the only condition," Palzer said, adding Nestlé's plant-based burgers and Roastelier coffee-roaster had been fast-tracked in this way.

Palzer said Nestlé had compressed its timeline from conception to launch of a product by around 25% last year and had increased the number of launches by 30%.

News by Reuters, edited by ESM. Click subscribe to sign up to ESM: European Supermarket Magazine.

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