Nestlé has rejected local press reports of plans to sell its ice cream factory in Serbia.
Nestlé Adriatic, the regional unit of the Swiss food company, said it plans to increase its market position in the ice cream segment in the region and also add new products.
Zagreb-based Nestlé Adriatic manages the Nestlé Ice Cream factory in Stara Pazova, which boasts an annual production capacity of 23-25 tonnes. The factory employs over 200 people during the season, and as well as Serbia, it produces ice cream that is exported to Montenegro, Macedonia, Albania and Bosnia and Herzegovina.
Since 2010, Nestlé Adriatic has been licensed to export products to the European Union. These include the Pirulo Watermelon, Pirulo Jungly, Cactus and Lollipop brands, which are exported to countries such as Italy, Spain, Poland, France, Finland, Sweden, Denmark and Austria.
In April, Nestlé and UK-based ice cream company R&R agreed to set up Froneri, a joint venture with expected sales of around CHF 2.7 billion in over 20 countries.
© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Branislav Pekic. To subscribe to ESM: The European Supermarket Magazine, click here.
