Get the app today! Download iPhone App Download Android App

Nestlé Stirs Up Coffee Business With New Nescafé Gold

Published on Mar 9 2018 3:00 PM in A-Brands tagged: Trending Posts / Nestlé / Coffee / Nescafe / Paywall

Nestlé Stirs Up Coffee Business With New Nescafé Gold

In a strategic review last summer, Nestlé announced plans to focus on faster-growing business areas such as coffee and healthcare.

Commitment to this strategy was first shown earlier this year, when the company acquired Canadian vitamin-maker Atrium Innovations, and divested its US chocolate and confectionery business to Ferrero for $2.8 billion.

Now, the consumer goods giant is bringing its focus to the coffee category, with the announcement that it is relaunching its classic instant coffee brand Nescafé Gold.

please subscribe or sign in to continue reading

image description

Try European Supermarket Magazine PREMIUM – 30 Day FREE Trial.

A trial subscription gives unrestricted access to all premium site content, app content, weekly email content and European Supermarket Magazine digital edition for a full 30 days. Try it now!

Share on Facebook Share on Twitter Share on LinkedIn Share on Tumblr Share via Email