Nestle, the world’s biggest food company, cut 15 per cent of its workforce in equatorial Africa amid slower growth of the continent’s middle class.
About 60 back-office jobs have been eliminated in six countries across the 21-nation region, spokesman Robin Tickle said. Nestle employs about 11,000 workers on the continent.
The KitKat maker, grappling with a crisis in India amid a nationwide recall of its Maggi instant noodles, is paring costs after four years of slowing sales growth in its Asia, Oceania and Africa unit. The Switzerland-based company appointed Wan Ling Martello, former chief financial officer, to head its AOA business in April, replacing Nandu Nandkishore.
“We thought this would be the next Asia, but we have realized the middle class here in the region is extremely small and it is not really growing,” Cornel Krummenacher, chief executive officer of Nestle’s equatorial Africa unit, was cited as saying by the Financial Times late Tuesday. Krummenacher also told the newspaper that Nestle would be lucky to reach yearly 10 percent sales growth in the region in coming years.
“On a group level, the cuts don’t make a difference - and Africa is huge - but the comments on middle class will have people talking,” Michael Romer, head of equity research at J. Safra Sarasin in Zurich, said by phone.
“It comes at a time where it seems that Nestle is fighting at several fronts, so investors will take note of it. It’s not the straw that will break the camel’s back - but it’s a straw.”
Nestle’s organic sales growth in the Asia, Oceania and Africa region started slowing in 2012, slipping from 12 per cent in 2011 to 2.6 per cent last year. Revenue there declined 0.2 per cent in the first quarter.
News by Bloomberg, edited by ESM