Nestlé's Decision To Update Health Strategy Aligns With Shopper Demand: GlobalData
Nestlé's announcement that it is to update the health credentials of its range, following the admission that a sizeable number of its products do not meet 'a recognised definition of health', should help to better align the company with consumer needs, GlobalData has said.
The revelation was revealed by the Financial Times earlier this week, and was made in an internal presentation for top executives, which was seen by the paper.
According to a recent GlobalData survey, 57% of consumers globally say that, in the current situation, how the product/service impacts their health and wellbeing often or always has the greatest influence on their purchase choice, while a further, 28% admit that this somewhat affects their product choices.
With this in mind, Nestlé is right to take steps to improve the health credentials of its range, says Khalid Peerbaccus, senior researcher at GlobalData.
Try European Supermarket Magazine PREMIUM – 30 Day FREE Trial.
A trial subscription gives unrestricted access to all premium site content, app content, weekly email content and European Supermarket Magazine digital edition for a full 30 days. Try it now!